"Appeal"

02.21.2015

What appeals to you?

Martha L. Henning in Classical Rhetorical Now encourages her reader to write make use of the three artistic proofs and to create their use to the advantage of the writer.  From ethos, pathos and logos.

     Persuasion from ethos establishes the speaker’s or the writer’s good character.  

What is good character? 

Good character is doing the right thing because it is right to do what is right. 

Abraham Lincoln, “Reputation is the shadow. Character is the tree.”

Character is displayed by

Trustworthiness, Respect, Responsibility

Fairness, Caring, Citizenship

Values that are not political, religious, or culturally biased

This appeal is used in the media when a commercial uses a celebrity to represent their company and their product.

People with good intentions make promises but people with good character KEEP them.

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     Persuasion from pathos involves engaging the readers’ or listeners’ emotions. 

Capture your reader’s heart!

Persuading your audience by appealing to their emotions

Determination against difficult challenges, The need to achieve, Empathy for another human being, Fear of loss, Gratitude in the face of kindness, Childhood wonder, and The love for our kids.

No matter where I’ve lived or visited I have seen people that stand on a street corner holding a cardboard sign with handwritten words, “Need money for food.”   The media uses this appeal when they air footage of starving children around the globe living in unclean conditions.

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A writer appeals to the readers through the sense of logic.

Inductive reasoning moves from specific observations to broader generalizations. If you see one goose, you might think, geese are white, but you don't have a large enough sample to know. See two, and you begin to see a pattern, see the flock and you have a big enough sample to draw a conclusion: geese are white, or "most" geese are white.

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Deductive logic gives your reader general propositions and drawing them from a specific truth; proof stands to reason, a new truth.

 We recognize the conclusions within an argument by words such as: ‘therefore’, ‘hence’, ‘thus’, ‘proving that’, ‘implying’. We recognize the premises within an argument with words such as: ‘for’, ‘because’, ‘in so far as’, ‘as supported by’.

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sources:

“Classical Rhetorical Now”, Martha L. Henning

http://www.idlehearts.com/wp-content/uploads/2012/02/good-character.jpg

http://www.iqmindware.com

 “Not all of us can do great things. But we can do small things with great love.”        Mother Teresa

02.21.2015

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